Our Services – Empowering Defence Excellence

To cater to this large market, preliminarily we suggest a broad three-pronged approach as a part of our services:

Business Development and Entry Strategy

Our operational support services cover a wide range of areas which are essential in the process of making a product a Defence household name. This includes providing target segment identification, Qualitative Research, Market Positioning, competitive landscape, Content Creation, assistance in Registrations on government procurement portals, and end to end facilitation in documentation of Tenders, RFPs, EOIs etc.

This can be divided into:

Direct Sales and Partnerships: Assist in approaching the market directly or through partnerships as per the requirement.
Trade Shows and Exhibitions: Identify and assist in facilitating participation in defence expos and trade shows to showcase your product and network with potential buyers and partners.
Brand Awareness & Market repositioning: Assist in creating a defence vertical, related marketing content and help in raising brand awareness as an integral communication equipment manufacturer.
Tender handholding and documentation: Assistance in RFP documentation, QR formulation and customer reach of the documents.

Indian/Global Defence Market facilitation

We also facilitate the entry of global players through credible partnerships within the Indian/Global Defence ecosystem in view of the Make in India policy to advocate for world-class technology for our battlefield soldiers with due impetus to indigenization and local manufacturing. With an all-encompassing approach for global defence players, local manufacturers, and the Govt of India, we provide expertise in finding suitable partners, facilitating documentation, legal compliances and setting up of Consortiums/JVs.

Relationship Building and Stakeholder Engagement

This includes a multipronged approach- starting from management of Government and Military relationships by way of lobbying and advocacy by engaging with policymakers and defence officials to educate them about your product’s benefits. This also expands to establishing customer relationships by engaging on behalf of our client, setting up meetings, assistance in trials and setting up a feedback mechanism to continuously improve the product based on user experience and operational feedback.

Compliance, Certification, and Exports

We assist companies in regulatory compliance by familiarizing and complying with national and international defence regulations, standards, and procurement guidelines and assisting in obtaining necessary certifications (e.g., ISO, MIL-SPEC) to meet defence industry standards and build credibility.This extends toglobal market standards and compliance requirements with respect to requirement in necessary export licenses and ensuring adherence to global trade laws and sanctions.

Technology & Innovation

We are also at the forefront of technological advancements in the defence sector. We advise clients on the integration and deployment of cutting-edge technologies such as cyber security solutions, unmanned systems, and artificial intelligence and handhold them in establishing partnerships accordingly for collaboration and further finalization of the ready product.

This also involves facilitation of Transfer of Technology by way of searching, facilitating and conducting due diligence for a suitable partner to transfer their Technology as per the end user requirement and on the basis of mutual areas of collaboration and handholding through legal documentation, regulatory compliances and in any other assistance in facilitating the transfer of technology with the agreed upon partner.

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Growth & Strategic Advisory

We provide in-depth strategic analysis and planning services to help clients develop and implement effective defence policies and strategies for driving concentrated and smarter procurements. Our expertise includes risk assessment, defence budgeting, lead generation and contract management, and product improvement as per the End User expectations.

Transaction Advisory

We assist defence organizations/start-ups and related enterprises in securing funding for their operations and critical projects. This involves a hand-holding approach beginning from assistance in pitch decks, introduction and setting up of meetings with investors, grant writing, capital raising, and financial strategy development. We have a proven track record of helping clients secure government contracts, private investments and other funding sources necessary to advance their initiatives.

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